America likes its breakfast cereals sweet, colourful, and largely made up of marshmallow. With cereals in Britain, we have a reputation for being a bit blander - but the country’s not too worried, downing 6.7kg of the stuff each per year! British adult breakfast cereals may not be appealing to the eye (we’re looking at you, porridge!) but more than make up for it with lower sugar levels and great taste. In this week’s British Pantry we take a look at Weetabix, which isn’t just the most popular cereal in the UK, it’s also – for better or worse – a part of the culture too.
Weetabix in Popular Culture
Advertising for Weetabix in the 1980s featured the ‘Weetabix Skins’, a skinhead gang that threatened viewers to “make it neat wheat mate… If you know what’s good for you!” OK!!!
The Daily Show presenter is pretty hilarious when turning his attention to most topics, and Weetabix is no exception. During a Daily Show package on American soldiers working in Afghanistan, he said:
“To the NATO Allies that we met. The troops from the other countries that were there. That give so much. Your service is much appreciated. But that is no excuse to introduce Weetabix to our troops. I’m sorry. That is not a breakfast. That is a building material.”
Two minutes to consume two Weetabix with no liquid. Is it possible? [LANGUAGE WARNING]
After Manchester United and England footballer Wayne Rooney had a hair transplant, pundits were at a loss with how best to describe it. Former Oasis singer and Manchester City fan Liam Gallagher stepped in, describing Rooney as “A balloon with a Weetabix crushed on top.”