Marmite… We Bloody Love It!

For this week’s British Pantry, we’re paying due respect to Marmite. ‘You either love it or you hate it’, apparently. We bloody love it!! Here’s Nicky with a fantastic piece of Marmite pop art – and below we’ve picked our top five limited edition products featuring the deliciously gooey black stuff.

Tea & Sympathy’s Top 5: Limited Edition Marmite Products

5. Royal Marmite

We’ve featured this one before. Produced especially for the Queen’s Diamond Jubilee earlier this year.

4. Marmite Love

With Champagne!

3. Marmite Vaseline

If you ever wanted a kiss from us, here’s your secret weapon!!

2. Marmite Absinthe

This would have been top spot, but unfortunately it’s just a joke!

1. Guinness Marmite

Two of our all time favorite flavors. In one jar. Heaven!


Ma’amite Special Jubilee Edition Poster

After we posted about the fabulously funny rebranding of Marmite for the Queen’s Jubilee, the lovely people at DDB (the advertising agency in London behind the project) emailed us this special edition poster. Two words: Bloody hilarious!

British Pantry: Diamond Jubilee Packaging

The great British food brands are pulling out all the stops to commemorate Queen Elizabeth II’s 60th year on the throne. Here’s a list of our favorite commemorative packaging so far. The limited edition Marmite is on its way – and the others should be here soon after!

7. Tate & Lyle Confectioner’s Sugar

6. Waitrose

Waitrose, a high end British supermarkets, are rebranding a whole host of products.

5. Johnnie Walker

The perfect tipple to celebrate with, complete with commemorative bottle.

4. Heinz Tinned Spaghetti

Heinz go retro… Tinned Spaghetti, as it was in 1952!

3. Marmite

Ma’am, a traditional term of reference for The Queen, paid homage to by Marmite.

2. Tate & Lyle Golden Syrup

1. Cadbury Dairy Milk

Emma Watson: Marmite and Tea & Sympathy

Are we all agreed that Emma Watson has impeccable taste? The Brit beauty’s face adorns Burberry ads around the world,  and her mantelpiece holds as many style awards, as movie ones. It seems that she knows her stuff when it comes to food as well, giving Marmite a shout out in Marie Claire earlier this year. And one guess where she buys it from…

Beauty Snoop: Emma Watson

Even the famously brainy Miss Watson can’t resist a good lipstick. Here, she conjures up her must-haves.

January 25, 2012 10:30 AM


“I recently discovered Tea & Sympathy in New York, which does all things English, like Marmite and baked beans and whatnot. I go and stock up.”

Marmite: A Profile

Following last week’s bizarre news of a 20 tonne spillage of Marmite on a major highway in England, we thought a little profile of this sticky, salty delicacy was in order. Whether ‘you love it or you hate it’, is a matter of personal taste, well capitalised on by it’s advertising slogan. Here’s a great description of the stuff from ‘Rules Britannia: The 101 Essential Questions of Britishness Answered’, by Rohan Candappa, which answers the perennial question asked of all that work in Carry On Tea & Sympathy – ‘What’s Marmite?’

Marmite is a sticky, shiny substance, the consistency of melted tarmac, so concentratedly dark brown it is almost black. Its flavour is salty and somewhat like fried onions, or the condensed juices scraped off the bottom of a roasting pan in which your mother has just cooked the Sunday joint of beef.

Marmite has long been a staple food of the British home. Perhaps its ultimate expression is in the form of the ‘Marmite soldier’ [here’s a great video of Nicky making Marmite soldiers on Daily Candy], which compromises of a toasted slice of white bread that has been buttered, then thinly spread with Marmite, and finally cut into vertical strips approximately half an inch across. Ideally this should be be eaten while the toast is still warm.

Few true Britons can read the above sentences without their mouths salivating and becoming gripped by an almost uncontrollable urge to go an deploy their toaster at the earliest possible opportunity. Paradoxically, however, it is also acceptably British to absolutely hate Marmite. What is definitely un-British is to be indifferent to it. If you want to truly be a part of this land of ours you need to have an opinion on it.

We sell three sizes of the gooey good stuff, small for $6.95, medium for $11, and extra large for $22. As with all products featured on the blog, you can purchase in-store, online, by email (, or on the phone (212-989-9735).  For those who’s minds are made up, we’re preaching to the converted, but if you haven’t tried Marmite yet, we strongly recommend you do; you may love it… or hate it!

A simple British classic – Nicky makes Marmite soldiers!

Goodness me, here at Tea & Sympathy we’ve got technology coming out of our ears. We’ve set ourselves up a shiny new Youtube channel and have been ploughing through the press we received leading up to the Royal Wedding. We were so flattered by all the attention and were delighted that so many lovely journalists headed down to ask our opinion on it all and to celebrate the big day with us. It almost meant as much to us as all our darling customers who stopped by to share their thoughts and excitement and stock up on wedding memorabilia. We really were touched by the whole thing. And goodness me – that dress! Needless to say, we loved it.

The lovely people over at Daily Candy stopped in to find out our recipe for Prince William’s favorite teatime treat, Chocolate Crunch Cake, which we served in the restaurant in the run up to the big day. A wickedly delicious mixture of Rich Tea biscuits, raisins and mixed nuts, all bound together with dark chocolate, milk chocolate, melted butter and sweetened condensed milk and smothered in melted dark chocolate – it’s no surprise it went down a storm!

While they were here, they asked Nicky to demonstrate how to whip up Marmite soldiers. Unbelievably simple, and astoundingly delicious, these are a must to add to your repertoire of British dishes. Marmite is quintessentially British; a salty yeast extract classically spread on toast which, as the well-known advertising slogan goes, you either love it or you hate it (which is a point of major contention in British society). Watch the video below to find out what exactly soldiers are and then serve up this everyday classic with a dippy egg!

Buy your Marmite here (along with any other ingredients featured in either recipe and Royal Wedding memorabilia), try these soldiers out, and let us know – do you love it or hate it?

God save the Queen!